We helped Accenture connect with their customers while solidifying them as thought leaders in technology and innovation.
In the B2B segment Accenture has strategically focused on event marketing to better connect with their customers and strategically present content that ties into their brand, and services.
C-Level Customers Engaged
In the world of conferences it’s not enough just to lure attendees in with the promise of free booze and food but engagement is key in creating a memorable experience
Tech Vision is all about thought leadership. Accenture’s customers look to the organization for wisdom and guidance across countless competencies. Creating an experience that exemplified technology concepts like privacy, data, tracking, and analytics helped to further solidify Accenture’s position as a thought leader.
Being a leader in technology and innovation Accenture wanted to leverage that brand power into a cutting edge experience that would wow attendees and help bolster their brand power
New isn’t on it’s way, we’re applying it right now.—Accenture
When Attendees entered the conference they were greeted by Accenture staff with ipads. Once handed the ipad they clicked on their name from a list, added an alias, and lastly chose their “spirit animal”. They could choose between an Octopus (connector, multitasker, adaptable), Elephant (nurturer, grounded, wise) and, Lion (leader, courageous, noble).
The users nametag was designed to house a chip which a built in LED light and Bluetooth receptor between two plexiglass panels. Each nametag was customized to the attendee and branded according to a mix of Accenture and their newly acquired studio Fjord’s brand guidelines.
As soon as an attendee chose an alias and animal their custom nametag immediately started glowing a color depending on which animal persona they chose.
Throughout the venue we set up beacons which created an invisible field that collects data about users whereabouts, so long as they are wearing their badge. We collect data about the zones they would have visited, duration they stay, and people they move in proximity with.
Within the zones whatever majority of animal persona was within the the zone that is the color that would be reflected on the beacon tower.
We received glowing reviews from multiple levels of leadership within Accenture. Engagement levels were high we recorded 500+ number of people to have interacted and entered themselves into our system. The experience really helped tie into Accenture’s event and solidify their positioning as a technology thought leader and support structure for their customers.