A privately funded homewares startup focusing on the male market approached us to help them create the identity they would be going to market with.
During the photoshoot we were terrified to pour red wine on the pillow...—Ali Gagnon, Senior Designer
We worked with Merchant Sons, a B2C homewares brand to create an identity starting with name, identity based off of persona research and logo.
Following our branding process we came up with the identity, name, and design for the brand. Once we had created the identity we rolled out the brand into custom package design and art directed the entire lifestyle shoot used as assets for their web presence.
Have nothing in your house that you do not know to be useful, or believe to be beautiful—William Morris, 1880