Having launched the project at 5 separate events across Canada and the United States, we we were able to collect over 1 million data points about persona choice, and location preferences.
We are exploring the uses of this technology in retail, museums, and conferences. You can read a follow up here Spatial Tracking, the Future of Retail, and the Reality of Privacy.
Consider these two things, global technology spending on IoT is expected to reach $1.2T in 2022, and a study from Ericsson projects that cellular IoT connections are expected to reach 3.5B in 2023. This is going to be a flood of data. Businesses who can build services or products around this data will have one leg up on the future.