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New Opportunities for Real-time Spatial Analytics

UX, CX, Innovative Tech


Technical consulting

Product design


Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for stakeholders.

Client Profile

With more than 450,000 employees across 120 countries, Accenture is a leading global professional services company providing a broad range of services and solutions in strategy, consulting, digital, technology and operations across more than 40 industries.


No. 1

Increase audience engagement

No. 2

Demonstrate thought leadership

No. 3



Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for stakeholders.

Tech Vision is an annual conference created by Accenture designed to engage their audience with the latest thoughts and technology trends which will affect people and businesses in the near and long term future. During this version of Accenture’s Tech Vision, the conference objectives were to  dig into the IT trends that are rapidly reshaping daily life, society, and businesses.



Through the outcome of some ideation workshops internally and client facing we came up with a concept inspired by the “wood wide web”, the way in which plants within a certain geographic areas are connected and communicate by a collaborative underground network.

The outcome from this inspiration was creating a network of activity amongst attendees.

Project Scope

Attendees were given badges and asked to pick their spirit animal, which was loosely based on personality. Once their animal was chosen their badges were instantly associated with the colour of that animal. As attendees travelled through the physical space we had “zone markers” designating the different zones we had set up throughout the space. Those zone markers would ambiently change colour to the majority type of on animal group entering the zone. At the back of the event space we had a Geodesic dome of addressable LED’s summarizing the colour activity along with a portrait style human sized screen.

The Cheetah (ESTP)
Eager, Outgoing, Impulsive

The Bear (ENTJ)
Charismatic, Confident, Rational

The Fox (ENTP)
Intelligent, Witty, Questioning

“The challenge is always keeping it fresh and relevant. We were trying to create an experience that creates conversations and differentiates us from our competitors.”


The screen would display real-time analytics throughout the event showing where each individual attendee was at any given time compared to the zones set up. As attendees came to visit the dome they were able to table their badges and receive real time analytics for themselves compared against the 3 people in closest proximity.



Having launched the project at 5 separate events across Canada and the United States, we we were able to collect over 1 million data points about persona choice, and location preferences.

We are exploring the uses of this technology in retail, museums, and conferences. You can read a follow up here Spatial Tracking, the Future of Retail, and the Reality of Privacy.

Consider these two things, global technology spending on IoT is expected to reach $1.2T in 2022, and a study from Ericsson projects that cellular IoT connections are expected to reach 3.5B in 2023. This is going to be a flood of data. Businesses who can build services or products around this data will have one leg up on the future.


Increasing revenue by redefining the customer experience


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