The Future of Retail, and the Reality of Privacy
Last year we were invited to a brainstorming session with Accenture to come up with an experience for their flagship tech trends conference that would provide a unique experience and help solidify the brand thought leadership.
Thinking back to our first meeting no one would have predicted at that point what an interesting and thought-provoking experience we all collaborated on.
The ideation phase developed out of a thread which began with the Wood Wide Web concept (fascinating if you haven’t explored it). In a nutshell, the Wood Wide Web way trees in a forest are “networked” and communicate to one and other.
Many iterations, and brainstorming sessions later we ended with a polished deployment in 4 cities of a social experiment which (loosely based on personality) showed how individual attendees were traveling and experiencing a conference space.