We redesigned Mulvey & Banani International's website to align with their evolving brand and support their global expansion. The new scalable platform enhances user experience and simplifies content management across its six divisions.
Founded in 1965, Mulvey & Banani International (MBII) is a Toronto-based engineering consulting firm specializing in comprehensive building systems engineering services operating in Toronto, Canada, the U.S., and globally.
With nearly 70 years in the industry, Mulvey & Banani Internationals' (MBII) brand had evolved, and the current website needed to meet the new MBII brand identity. The company's rapid growth required a focus on user experience that would speak to multiple distinct and specialized persona groups.
Managing six separate divisions under one brand can be complex when considering user experience (UX), mainly because each division targets a slightly different audience.
The site needed to be restructured to make it easy for users to find material specialized for them. In addition to the design, brand, and information architecture, MBII ran the existing site on a legacy tech stack, resulting in a slow website and a site nearly impossible to update without knowledge of HTML/CSS. The vision was to exemplify their promise of focusing equally across their six divisions, providing an exceptional user experience and consolidating the brand experience across the portfolio. As seen in Mulvey and Banani's work, aesthetics played a significant role in the website reimagining. The new website needed to elevate the new brand, highlight their work's incredible scale and precision, and be easy for the marketing team to manage—without the need for a development partner.
We upgraded the Mulvey & Banani International website and deployed it on an enterprise CMS (.NET). The new frontend allowed MBII to use rich media content such as video and animation, elevating the work from static images to engaging video shorts. To establish brand consistency across the six divisions, the website design utilizes a custom design system that is easily augmented based on the component's context. Utilizing a global design system has also future-proofed any future website growth.
The initial design phase and brainstorming sessions with the Tennis team were especially helpful in clarifying how our brand would be represented online. The process encouraged us to think critically about tone, perception, and how we wanted to position our services. The design definitely elevates our offerings, making them appear more comprehensive compared to our previous, more basic site.
This new website has helped to support MBII's new brand rollout, delivering a web property that can grow and evolve with the organization as it continues to expand its business. With the new modernized technology and CMS, MBII has created and deployed content faster and more efficiently than before, contributing significantly to its marketing efforts.
