The Ryerson Image Centre (RIC) is a multifunctional space dedicated to research, education, and exhibition of photography and related media. They are active throughout the cultural fabric of Toronto, and the national and international artistic community. The RIC maintains a collection of over 292,000 image records from the Black Star collection—noted for its historical importance in photojournalism.
Having conducted a rebrand in 2012, the RIC had maintained a website that had become out-of-date, clunky, and difficult to maintain. In addition to the internal challenges of maintaining the website, it was not user-friendly, mobile-optimized, and most importantly it did not reflect the—clean minimal and image-focused RIC brand. The disjointed experience between the contemporary architecture of the RIC—designed and built by Diamond and Schmitt Architects—it did not match the tangible experience of visiting the gallery.