Millennials, Amazon, and Algorithms... oh my!
Last month one of our customers, Staples Promotional Products Canada hosted an intimate client focused retreat in Halifax called the Staples Advisory Board. A Chance to bring together key clients and partners offsite to brainstorm, ideate, and learn about marketing challenges across industries.
As part of the experience I was invited to join a panel and explore the topic of:
“Brand loyalty in a world where algorithms are reinforcing preferred content, retailers are revamping loyalty programs to offset the rise of convenience shopping giants like Amazon, and millennials are more price conscious and willing to shop no-name than their predecessors, the balance between acquisition and retention of customers is in flux. What does this mean for brand loyalty, and how does merchandise fit in the mix?”
This topic is relevant for everyone across industries and business models and for this months Toolkit I decided to share the questions and answers from the panel.